Digital marketing

  What is digital marketing?

Digital marketing is the advertisement of goods,offers and services through an internet medium. This mode of marketing is accessible on a PC, mobile device, desktop. These marketing strategies entails compelling methods for attracting and appealing to an audience to patronize a service, offers or goods. Below we would discuss these methods of digital marketing and how best they are effective.      

     Tables of content

• E-mail marketing
• Search engine optimization (SEO)
• Pay per click
• Affiliate marketing
• Content marketing
• Social media marketing
• Influencer marketing

•E-mail marketing: This is a type of digital marketing strategy that involves the use of an electronic mail to broadcast offers and information. This type of marketing enables you to send a broadcast to numerous email addresses all at once. There are certain strategies that when applied makes email marketing successful. This can be seen below: 

*Email campaigns: This type of marketing involves the use of paid ads to broadcast ads a promotion mails to email addresses.

*Newsletter: Email Newsletter is a form of email marketing you can use as a business to provide subscribers with helpful information and tools. It is important to add value to your subscribers’ inboxes. To do so, create engaging content that includes how-tos, and announcements about new services/ products helps to keep your audience engaged. To measure the effectiveness of your newsletter, analyse if the content helps build relationship with subscribers, increases retention and engagement. By that means you’d be able to perfect your Newsletter.

*Offers/promos: This is a great method to catch your followers attention. These promos could come from discounts, validity period offers, giveaways. If you’re promoting a stock or service using discounts, giveaways prices, bulk purchase discounts, would be a good opportunity to catch your audiences attention. When you broadcast this type of message the chances of getting more customers are high because they wouldn’t want to miss these offers. There is a desire to not miss out freebies, “buy two get one free” type of advertisment. This style of marketing encourages them to check these offers as it creates curiosity.

•Search engine optimization (SEO): This is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and surfing the web in general. As an internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by the targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engines results page (SERP). These visitors can then potentially be converted into customers. There are ways to use SEO to grow your traffic.

•pay per click: This is a system where advertisers pay to publish their ads for the clicks. Anytime a user clicks the ads, the advertiser pays for it. It involves the use of ad promoters such as adsterra, Google AdSense, Propeller ads.These promoters would have discussed the budget for the ads with the advertisers. Anytime a publisher successfully get visitors to click these ads on their YouTube videos, blogs, website, applications. The advertisers would pay them a certain amount for their audience. This method of payment is called cost per click(CPC). It is usually calculated diving the cost for advertising by the total number of clicks for that period. This tends to be a month. Most advertisers or ads promoters, which could depend on the type of interaction because some publishers could be using an ad promoter as a publisher or could be selling ads spaces on their websites.

•Affiliate marketing: This is a relationship between merchants, affiliate marketers and customers. The Affilate marketer is the  middle man/third party who is supposed to attract leads to the business through a unique digital link that servers as an Identification of the affilate marketer. This digital link is called an affiliate link. It contains the database of the affilate marketer which is a unique identity on its own. Affiliate links can be used to track sales, impressions, clicks. This is also used for payouts and commissions.

•Content marketing: This is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty and provides valuable information to consumers. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. This is a form of marketing focused on creating, publishing, and distributing content for a target It is often used by businesses in order to achieve the following goals; attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty and provides valuable information to consumers. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles,blog posts, videos, podcasts. This approach establishes expertise, promotes brand awareness

•Social media marketing: Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. This can be in form of articles, videos on your social media handles. Typically it’s used to keep in touch with your audience and reach out to a wider audience. This is process involves regular engagements with your audience using videos, pictures. Engaging your audience is a great way to build a portfolio and market audience.

Influencer marketing: This is the use of big, popular brands to promote a product. Using this medium drives traffic immediately without much speculations from the customers because the brand is already a household name and has a fanbase that already trusts it. They could be social media marketers, social media influencer, social media managers, famous people, celebrities. They usually have a price for this service they would offer and could differ from person to persons or brands to brand. It could be expensive in some cases that’s why I would advise you to have built your business and made an income that could cater for the expense of influencer marketing, so that you don’t spend more thank you’re gaining which is a bad business practice.

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